I just made that up but it does ring true. Recently a few of us here at Wild Apple Design decided to get fit. Not six-pack ripped fit. Just fit, fit. Internally fit, physically and mentally. Then the words Half Marathons were mentioned...
But where do you start? I for one have always had a sprinkling of fitness but never a full on bucket load of it. I could run if it was urgent, like spotting an ice-cream van on a hot day or something like that but I couldn’t run distances. So we started slow.
Every lunchtime without fail we began running 3.5 miles. To begin with it was hell but within two months it was hell light. Our times got quicker and we started incorporating longer more painful runs. Eventually it became a habit. Within 3 months we began to enjoy it. It became normal.
Slowly the flab turned to folds and folds turned to flatness. Muscles appeared. Mentally we became more alert, slept better, ate better and even worked better. Weight fell off and waistlines shrunk. People could no longer accuse us of eating all the pies.
This was linked to healthy eating. We grew to realise that a calorific muffin warranted a run just to burn the damn thing off. We started loving fruit and vegetables again. Spoke of portion sizes and inner cores.
Nearly a year later and half marathons are a regular occurrence. 13 miles in two hours is the norm. Going to the gym is part of life. If we can do it down here in Dorset where Apple cake and clotted cream is the norm and the local idea of trim involves a hedge, then anybody can.
One big plus is that come summer the ice cream van has no chance of getting away.
(Mat Costin is currently running 14 half marathons, one a month, followed by the London Marathon in 2018 all in aid of Cancer Research UK. You can visit his charity page by going to https://www.justgiving.com/fundraising/MatCostin)
Did you know that Wild Apple Design also now do blogging!
Welcome to the thoughts and musings of an experienced team of book designers. We felt that we might have something to say about books, design, type, publishing and just general working life in a West Dorset design agency!
Shockingly we realised we have 100 years design experience combined and despite being long in the tooth we felt that we are in a good position to offer some insights.
So “Make book button”? Well, we wish we had one, much like a tea lady, but so far none exists. When you think about it a lot that goes into making an educational book - design, layout, typography, covers, art editing, photography asset management. On top of all this there is the organising so everything happens in a timely manner on schedule and on budget.
Over the course of the next few months we will be blogging about different aspects of the process offering industry insights, tips and pitfalls, along with our musings, thoughts and experiences.
Even though the technology and work-flow processes are quicker and more accessible to the everyday user, we have always believed that it is best to use a designer who has a sound knowledge of type, colour, trends, demographic and with an understanding of your requirement for the finished product. Experienced designers are more aware of the pitfalls of design and can pre-empt them, saving the client both money and time. Combined with good client relationship this is key to getting the most out of the design process.
Giving us designers as much information as possible, likes, dislikes, detailed product specifications will help ensure that you will get fullest potential and value for money from us.
That’s when you can trust an experienced crew like Wild Apple Design - who are more than able to enhance your project - from small book to a whole multiple component multi-level educational scheme.
In essence we are the make book button! Now where is that tea lady….?