Anybody who has seen a tourist by the swimming pool on holiday will know that having the right briefs is extremely important. Too much and he will get dragged down into the water, too little and his shortcomings start to show.
It’s the same with projects. Whilst it can seem like a good idea to cut corners and save time when preparing the brief, the impact this can have on the end project result can be tenfold. The flipside is of course when too much information is supplied, making the important points lost in a superfluous sea of words.
So, take your time. Allow space in your schedule for the preparation of a clear and concise brief. Do not assume that everybody is as clever as you but likewise don’t write it like a child.
Check your brief. Have you listed the important points? Have you included the required files and samples? What style of artworks do you want? What about fonts? It’s a long list but if compiled with thought it will help everybody. Think about if you had the brief drop onto your desk would you scream or smile at its craftsmanship?
Over the years, we have seen great briefs and not so great briefs. It becomes obvious who has put the time and effort in and who has not. Think of it this way, if you were describing one of your children just by saying “It’s a boy” is not enough to depict how you want to describe him and a four-page detailed essay describing every aspect of him would be too much. Go with a nice happy medium. If you put the love for the project into the brief then you can expect the same love back.
Follow simple rules like these then the designers will thank you for it and you in turn will thank the designers for a perfect finished project.
And ever you need a reminder then think of the man by the pool…
A guide to commissioning illustration
This is a task that’s sometimes invisible, but is so important to get right for the smooth running of a project. We have worked with many artists and illustrators over the years and have gathered experience in art editing. We now know what works and what doesn’t. Listed below we have shared some insights because we have found that managing illustrations to fit in with production time frames can be the key to the project running smoothly.
Elements needed in a good artwork brief
Our tips for Art editors, Illustrators and Editors alike -
We hope these insights are useful. We manage projects that contain a lot of assets, so keeping good records and keeping the commissioning process smooth is a necessity. Art editing is not always appreciated in the flow of a project but it is a crucial skill. Hopefully our experience in this area means that it feels like you have a make book button!
If you need help with art editing on a project please do get in contact or check our website http://wildappledesign.com/art-editing.html- We are here to help you.