Anybody who has seen a tourist by the swimming pool on holiday will know that having the right briefs is extremely important. Too much and he will get dragged down into the water, too little and his shortcomings start to show.
It’s the same with projects. Whilst it can seem like a good idea to cut corners and save time when preparing the brief, the impact this can have on the end project result can be tenfold. The flipside is of course when too much information is supplied, making the important points lost in a superfluous sea of words.
So, take your time. Allow space in your schedule for the preparation of a clear and concise brief. Do not assume that everybody is as clever as you but likewise don’t write it like a child.
Check your brief. Have you listed the important points? Have you included the required files and samples? What style of artworks do you want? What about fonts? It’s a long list but if compiled with thought it will help everybody. Think about if you had the brief drop onto your desk would you scream or smile at its craftsmanship?
Over the years, we have seen great briefs and not so great briefs. It becomes obvious who has put the time and effort in and who has not. Think of it this way, if you were describing one of your children just by saying “It’s a boy” is not enough to depict how you want to describe him and a four-page detailed essay describing every aspect of him would be too much. Go with a nice happy medium. If you put the love for the project into the brief then you can expect the same love back.
Follow simple rules like these then the designers will thank you for it and you in turn will thank the designers for a perfect finished project.
And ever you need a reminder then think of the man by the pool…